We are a fractional marketing consultancy that creates game-changing, marketing strategies to help organisations drive the growth of women's sport.
From years of experience in the sports industry, we have seen the gap that exists between large brands, their commercial scale and the need to grow women's sport. Halftime is committed to closing that gap through strategic decision-making that puts women and girls at the centre of delivery.
At Halftime, we work with senior leadership teams to build insight-driven, marketing strategies, campaigns and brand activations that increase visibility and representation, encourage participation in sport and ultimately drive a more equitable future for all women and girls.
We have over 20 years of brand and product marketing experience delivering results for Global brands, clubs and retailers. With an inclusive, authentic approach to marketing, we have spearheaded initiatives to drive positive change and create a culture of inclusion in sport and the workplace.
A fractional consultant is different from a traditional contractor who works on a fixed term contract, project-by-project basis. Fractional consultants are more flexible and dedicate a certain amount of time to our clients so they can scale efforts, as and when needed, without the expense of full-time staff.
We are passionate about women's sport and working collaboratively with organisations investing in women's sport. We offer cost-effective, marketing expertise coupled with big brand thinking that helps our clients achieve their brand and commercial goals and accelerate the empowerment and equality of all women and girls through sport.
We specialise in sports marketing strategies that reach new audiences, create engaging, brand experiences, drive traffic to brand destinations and improve performance and profitability.
We'll help you create and deliver innovative and impactful campaigns and world-class brand activations that increase visibility, representation and participation of women and girls in sport.
Our strategies capture compelling, authentic content and storytelling with players, athletes, clubs and diverse communities that sparks conversation and creates standout.
We can help you build long term community engagement programmes and personalised experiences across all touchpoints that create meaningful connections, elevate your brand and drive loyalty.
Our omni-channel expertise will help you amplify your brand messaging, content and storytelling seamlessly across multiple channels: media, digital, social and retail, events and partnerships.
When there aren’t enough hours in the day or skills in the team, we can offer an extra, expert pair of hands when you need to quickly evolve your current strategy and take your marketing to the next level.
We believe that the key to successful marketing is to focus on the needs of the customer and their audience. By understanding their pain points and desires, we can create targeted, insight-driven strategies and compelling storytelling and experiences that build more, meaningful connections with the audience, to win their hearts and minds, create brand loyalty, drive purpose and results.
Our process is designed to deliver results and accelerate growth. We have a collaborative, long-term approach to delivery and we start by conducting a thorough analysis of our client's business, goals and objectives, followed by a comprehensive development phase. From there, we work closely with our clients to optimise and deliver our solutions for maximum impact and strong, sustainable performance and growth.
Serena Williams
Take the first step, and contact us to discuss your marketing and business goals. Send us a message, and we will get back to you soon.
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